KidLit Buzzwords: What Does It Mean to Be Commercially Unpublishable?

It’s one thing to be unpublishable; it’s another to be commercially unpublishable.

Unpublishable means you can’t write. The work is drivel and probably deserves a place in the dustbin.

Commercially unpublishable means you can write, your work is really good and probably deserves a place in the dustbin.

Commercially unpublishable is far more kind and perhaps that’s why it’s being tossed around so much. It came up at least twice at the 2011 Rutgers One on One, and I’d heard it used several times before that.

What Commercially Unpublishable Means in Children’s Literature

Commercially unpublishable means that there’s no demand in the market for it. This doesn’t mean the piece isn’t good; it doesn’t even mean the intended audience wouldn’t love. It’s just that agents or editors don’t see a place fore it in the market. Take this example:

A picture book is written for children 5-8 years old. The intended audience will love it, says the editor or agent, but the picture book market for 5-8 year olds is dead because parents believe children that age should be reading chapter books so they can start getting ready for college.

Five or ten years ago, that manuscript might have been publishable. It’s well-written, has a great story arc and follows certain picture book precepts. It might even be publishable in another 5 years, if the market changes. But right now, it’s commercially unpublishable.

Consider other "dead" children’s markets:

Young Adult: vampires (market is glutted)

Middle Grade: historical fiction (sales down)

Picture books: Halloween (market is glutted), rhyming books

At least that’s what I’ve been told by various editors. They simply aren’t looking for them, though they always add the caveat: “Of course, there’s always room in the market if it’s well done.”

Which is the point Jon Sciezska, Harold Underdown and others made at Rutgers : it’s only commercially unpublishable until it’s published and someone buys it. Sciezska struggled to publish The True Story of the 3 Little Pigs, but it turned out it was commercial after all. Mo Willems struggled to see Don’t Let the Pigeon Drive the Bus in print and then it took off, launched a series, and spawned a terrific career.

The market may not have known it, but it was commercially publishable after all.

Summary: Commercially unpublishable is frustrating but not as bad as unpublishable. At least it means you can write, but the market has no idea what to do with you.

Or so  I've been told.
Good luck!

What I Learned At Rutgers – Not the University, the Council on Children’s Literature

I attended the 42nd annual Rutgers Council on Children’s Literature this past weekend. It is a writers conference of high renowned and in that regard, did not disappoint.

Before we get into the words of wisdom and the what-editors-are-looking-for nuggets, let me say that I was happy to see three other children’s writers from the Capital District (yeah, us!) in attendance. Heather Schwartz (Women of the U.S. Air Force; The Foul, Filthy American Frontier), Victoria DeAngelis and Dan Masucci, all talented in their own right.

Rutgers One on One

My One on One was with Emma Ledbetter, assistant editor at Atheneum. We went over Leaping Lemmings for about 20 minutes or so. She provided several good ideas and seemed adept at working with writers, asking me for my input, etc. It was less a lecture or critique and more of a collaborative effort. We then talked about other projects I’m working on. She seemed most impressed with an middle grade I’m working on which is good, because starting that project was inspired by another editor at Atheneum. I’ll have to get back to that middle-grade manuscript very soon.

Rutgers Five on Five

Emma, of course, was also part of the five professionals in our five-on-five, in this case four editors and one author. Let’s hit the highlights of what they agreed on are industry trends.

• Mash-Ups. Everyone’s in love with mash-ups, you know, those books that take two archetypes and bring them together. Everyone was looking for the next Shark vs. Train (kids love sharks and trains. It’s a natural), or something similar to a new book from Atheneum, Zombies in Love (can be promoted on Halloween and Valentine’s Day).
• Crossovers. Something that can be sold in more than one genre, particularly with undiscovered adult appeal. A lot of YA has this (adults love dystopian almost as much as teen-agers), but so do some picture books, like It’s a Book. Also Zombies in Love. The book is shaped like a coffin for that reason, and filled with dating references and frustrations adults (zombie or otherwise) will get.
• Trends in Children's Literature. All the editors are looking 3-5 years out to figure out what the next big thing is. For instance, if three years ago you guessed food as this year’s hot topic for teens, you’re a big winner. I’m guessing if the economy doesn’t improve, food will continue to be big in three years. And so will starvation.
• Interactive Apps. No one seems to know exactly which way the e-book industry is headed, but it’s certainly going to continue to grow and print books will someday be a novelty item. With that in mind, editors are keeping an eye open for books that come with all sorts of bells and whistles to keep young readers entertained. Probably easiest for the board book, picture book, chapter book, and non-fiction markets, but all books can have pop-ups, links, maps, graphs, etc. Even dark, dystopian YA. After all, readers need to know their way around those mean streets, too.

Finally, I’d be remiss if I didn’t say a word about the day’s keynote speaker, Jon Scieszka. His speech was funny (as expected), but had its underlying serious side, first with Guys Read, an organization he began 10 years ago to encourage boys to find the books they enjoy. As he said, he read Dick and Jane in school, but home had the books he couldn’t put down. As boys fall further and further behind girls in school, particularly in reading, it’s an important message and important work.

But then he talked of rejection, a big topic at every conference, as publishing houses struggle to turn a profit and seem to sign fewer and fewer writers, or keep signings close to the vest. He discusses his own struggles in the late ‘80s, with plenty of rejections for The True Story of the 3 Little Pigs and The Stinky Cheese Man. He kidded the four or five dozen editors in the room with the pain of that time. At least it felt that way, because editors often made absurd suggestions about his submitted manuscripts. Called them “commercially unpublishable” (another buzzword at the conference. It came up at least twice, plus I heard it on Thursday from an agent). He told them they “need to get out more” and said, only half-jokingly, “you are the enemy.”

Can’t say I’d go that far, but I understand the sentiment, even if, for him, it’s coming 20 years later.

To sum up, while Rutgers didn’t turn out to be my best networking conference, it turned out to be the second-most instructive and the most business-oriented. I think I’ll apply next year. Maybe with that middle grade Emma seemed to like…

Reflections on a Summer Spent Writing

There's an old saying in the publishing world: don't submit in August. That's because the New York industry shuts down -- editors and agents go on vacation, catch up on the slush pile or head out to Los Angeles for a few days of sun and fun at the SCBWI Summer Conference.

The saying began when editors responded more quickly to manuscripts, even unsolicited manuscripts. I'm not sure it makes much difference today when no matter what time of year you submit you're looking at a six-month wait, but the old saying stands: don't submit in August!

That doesn't mean as a writer, particularly a writer trying to break into the business, that you should take the month off. Or any part of the summer. Or Labor Day weekend. After all, isn't writing your getaway?

How I Spent My Summer Writing

1. Stayed in Touch with Two Literary Agents. Nothing signed, of course, but one shows great promise, having requested a serious business plan from me that the other did not. We'll see. So I include writing a marketing plan among my summer writing accomplishments (oh, the business side of writing!)
2. Wrote Two Drafts of an Early Chapter Book.  A sequel to an earlier picture book that has been getting some attention. Following the Nick Bruel Bad Kitty model here. Workshopping and writing the third draft now.
3. Outlined a Middle-Grade Novel. Began this at the suggestion of an editor. It was my summer goal to start this book September 1. I did. Finished one chapter. Um, I guess that means 10 to go (a Fall goal!)
4. Attended a Writers Conference. Went to the Eastern NY SCBWI Mid-Hudson Conference in June and was accepted at their November Falling Leaves Workshop, as well as the Rutgers One on One in October. Very excited about both.
5. Submitted a Picture Book Rewrite to an Editor Who Requested It. Even submitted it in August. Guess I just didn't follow that adage.
6. Outlined Two Picture Books. One is a sequel to the requested picture book. Editor wanted to know if I could see it as a series. Of course! Well, I can now...

Maybe that should be another writer's adage: See everything as a series.

Hope everyone else kept busy writing these days, whether putting together a manuscript or attending to business (including conferences). Let me know what you accomplished this summer, and I hope it includes the word contract.

Just probably not with an August signing date...

*Next Up: Reflections on a Summer Spent Reading

 

R.L Stine on Writing, Writer’s Block and a Touch of Humor

I read an interview recently with the great R.L. Stine,* author of the Goosebumps and Fear Street series. And all I can say is he continues to surprise me. Did you know he wanted to be a comedy writer? Yeah, me neither, until I saw him speak this past January at the SCBWI Winter Conference. It began a list of surreal similarities between us:

1. R.L. Stine actually worked as a comedy writer for 10 years, with Scholastic. I worked as a comedy writer for years, too. Humor was his life's goal, and for a long time, it was mine.
2. In the interview, he says he’s never had writer’s block. Ever. Me neither. But I know what he means when he says, “Some days the writing isn’t as easy or pretty as other days. But you just keep going. You know you can go back and fix it.” He’s absolute right, of course. Get that first draft done! I always say editing is easier than writing. Up to a point, anyway (but that’s a different post).
3. Mr. Stine maintains that “The easiest way to avoid writer’s block is to do a lot of preparation first.” He makes chapter-by-chapter outlines and a character list (including write-ups on their appearances and traits). I was happy to hear this because I, too, do this. Of course, don’t treat an outline as dogma, but man, does it come in handy if a story starts getting bogged down.

So how is it that R.L. Stine, the Stephen King of Kidlit, move from humor to horror? An editor asked him to try it. Which is how I started working on middle grade – an editor suggested it.

Now I can only hope Mr. Stine and I share one more similarity: success. He has sold 350 million books… and I'm 350 million behind him.

But I’m working on it.

*Interview appeared in the Gotham Writer’s Workshop

Determination: Moving From Writer to Author

A writer is one who writes. An author is one who is published.

 

That’s a pretty common and accepted distinction. Plenty of people write, far fewer are published. For some people, making that leap is as easy as a stroll across the back nine, for others it requires building a whole new course. Regardless of the route, crossing the chasm requires two things:

 

1. Finishing the work. This one’s mandatory.
2. Submitting your work. When it's ready. Someone might stumble upon it, but they still have to read it. And like it. And be willing to put up money. 

But there’s one other quality: Determination. Drive. Yes, to do the above two, but also to study, research, know your craft, your genre. Participate. Be involved.

 

In short, to be immersed.

 

I’ve been thinking about that a lot lately, right after realizing that I’ve probably spent my entire first advance going to conferences and book events. And I also realizing it’s worth it. I have to be there professionally and personally.

 

But here’s where it gets muddled. Writers Conferences are a given. Writers go to get better, but mostly they go to gain access to editors and agents. Smart move. But why don’t they ever seem to be at the book events: 1. Doing the same and 2. Supporting authors. Soaking up the ambience. Learning.

 

In short, immersing themselves.

 

I belong to two writers groups (Eastern NY SCBWI and the Glens Falls Writers Group) and several defunct groups. Total membership for all the groups combined? More than 100. And yet I saw one writer – and the same writer at that – at all the book festivals and signings I’ve been to lately (see the Empire State Book Festival and the Hudson Children’s Book Festival entries).

 

I find myself freely talking to authors, watching them work, seeing who's selling books, how they’re selling them, what presentations move and which drag. But beyond that – far beyond that – I simply have to be there. I’m going this weekend to see Jane Yolen* and Mark Teague at Open Door Books in Schenectady . Why? Because I have to. I can’t explain it. Just like I had to see Hemingway’s house when I was in Key West . Some things you have to do.

 

Being around books is mine. I wish more writers looking to make the leap to author felt the same way. Maybe more of them would be published if they were Driven. Determined. Immersed.

 

And no, I’m not published yet. But I feel like I’m getting ever closer (see the Pocono SCBWI entry). But until then – and I’m sure after then, too – I’ll enjoy the next festival as much as the next conference – not to network, but to be surrounded by writers and readers who share my passion: books.

 

“Writers are not paid for their words. They are paid for their perseverance.”

*Jane Yolen says writing is a matter of 

"butt in chair." Don't make the mistake of using

book festivals to get out of writing. If anything,

write twice as much. Keep writing until you're

behind one of those tables selling your book.

Who knows? I might be there to buy it from you.

What's the last book festival you went to? Who did you go to see? What did you buy?

Hard Work at the Hudson Children's Book Festival

Once again, some amazing authors and illustrators showed up in tiny Hudson, NY for the Hudson Children's Book Festvial. Just south of Albany, the event draws plenty of talented authors from upstate, downstate, and across the state, but also  from across the country. Among the bestselling children's authors in attendance were Nick Bruel (Bad Kitty), Da Chen (Colors of the Mountain), Caldecott winner Emily Arnold McCully, Fran Manushkin (Katie Woo, and The Tushy Book), Lee Harper (Woolbur), and Susanna Leonard Hill (Punxsutawney Phyllis).

Capital District SCBWI was also well represented, with kidlit writers Nancy Castaldo, Kyra Teis, Kathy Ceceri, Eric Luper (the inspiration behind the festival), Rose Kent, Liza Frenette and Erica Villnave all setting up shop, conducting workshops and more.

Which is where the hard work comes in. Not just from the official workshops, but from working the room as an aspiring author. I had a chance to connect with children's writers who've given me great adivice in the past and those who gladly gave me some this year. It’s too long a list to name every author, but I will name those who were very helpful (and give you a little of what they said).

Advice From Award-Winning Children’s Authors

Bad Kitty Meets the Baby
available June 7, 2011



1.   Nick Bruel. The Bad Kitty author was good to me last and even better this year. I'm glad my son counts him among his favorite middle grade writers. Last year, Nick suggested I get an agent for a book idea, and that led me to approach agent extraordinairre Marcia Wernick. This year, Nick gave me advice on signing contracts, what to look for when it comes to advances, mutlibook deals, serials, etc. In short, don't let publishers link the advance for one book to another book. Make sure each contract is separate.

I also attended Nick's workshop on creating picture books. Great to watch him work a room full of fans. Real control over the room. The presentation was interactive and funny. His style is slower-paced than mine, so to watch him was educational, to say the least.

I was also with Nick for a unique moment: when he first laid eyes on the Bad Kitty mascot. The costumed character wasn't supposed to be ready until Book Espo America in a few weeks, but it was ready early. His first words? “They did a great job with the tail.” And they did. Funny what you notice first.

2.   Eric Luper. At the Empire State Book Festival Eric (Jeremy Bender and the Cupcake Cadets) answered questions on my agent situation; this time we talked about his publisher, Balzer + Bray. His suggestion? Whatever middle grade manuscript I eventually send B+B should grab them, the sort of thing they can't live without. He says the feedback I'm getting from them now is great and encouraging, but the next project will have to be big. He's right, of course, which may lead me to scrap one of the two middle grade projects I'm working on. Oh, well, se la vie. Onward and upward.

3.   Fran Manushkin, whose mg Katie Woo is a long and well-received series (24 books in 3 years!) gave me similar advice. Sitting next to Eric (authors were arranged alphabetically. Fitting, I guess), she said she was once told by an editor, after a rejection, that her next book had to be “perfect.” Perfect! Now that's pressure. I guess it was, because Fran was signed. That said, she also gave me advice on being a bit more aggressive with a particular editor. Not impolite, of course, just more aggressive. Get a response from her as soon as I can. Publishing may have its own schedule (about as slow as Amtrak being pulled by a mule), but she's probably right here. The editor is question has worked with Fran a great deal over the years.

4.  Rose Kent. The author of Kimchi & Calamari and

Rocky Road 

told me to shoot for the Rutgers One on One this year. Eric told me the same thing a few weeks ago, but Rose gave me advice on writing the cover letter: let them know why you're the right candidate for mentoring. How serious you are, how much this can help. Rutgers is a big event, an important event, and Rose is right – I believe it can help me, but they need to know it, too. As Rose said, “Make your letter as good as your work.” One more thing that has to be perfect!

I can't wait for next year's impressive array of authors and illustrators. And while next year is likely too soon to have a book on the table, I hope Nick Bruel is right (once again). Briggs is close to Bruel. Perhaps at a future event we will have adjoining tables. If someone doesn't buy my book, I'll gladly send her to Nick's table. He's influenced my writing and career choices, and given more of his time than he needs to. Thanks, Nick!

(And thanks to everyone who gave of their valuable time!)

Matching Your Manuscript to Publisher and Editor

It can be maddening matching your manuscript to the right publisher, and even harder to the right editor. I encountered this again while deciding between two picture books to send a particular publisher, a normally closed house, but one where I managed to meet the editor at a conference.

That doesn't solve my dilemma. This house publishes a lot of easy readers, focusing largely on books for boys. Check. I can do that. But they also love dialogue-friendly stories, and only one of my two choices falls into that category, and it's not, by definition, and easy reader. None of the usual repetitive phrases that drive home a point and teach word structure and usage. I could be splitting the difference here, but, as always, I want to get this choice right.

It may come down to a gut choice, or even, as sometimes happens, the one with the best pitch – in this case, the story told entirely in dialogue and illustrations. Unfortunately, the other one is probably a better piece. Ahh, the dilemma!*

In the meantime, while I pore over details a five year old won't use to decide his favorite story (but that are still very important to make everything just right), here's a list of considerations when picking a publisher or editor to pitch.

Submitting to a Publisher

1. Do they publish authors you like? Probably the most common trick, but one often overlooked. Find out who publishes your favorite author.
2. Are there similarities between your work and theirs? Just because they publish your favorite author, do they publish work like yours? That is, is your work really similar to your favorite authors’? I love Faulkner, but I don’t write what he wrote. Find work similar in theme, style, voice, etc., and approach those publishers.
3. What to they publish most? A big house may publish everything, a small house a select line. Just because they publish everything from board books to young adult doesn’t mean they don’t have a preference.
4. Books for Boys or Girls? Are there more boy books or girl books? Most houses publish some of both and certain books can be for either, but is there more of one than the other?
5. Age range? Sure picture books are for younger children than middle grade and so on, but even those genres are divided into ever-increasing niche markets. Is your middle grade for 8-12 year olds or 10-14 year olds? Is your YA for 13-16 or 15-18, and so on. Even picture books can 2-6 or 4-8. Marketing has been doing this for years; publishing has caught up.
6. Voice? Are most stories first person or third? Dialogue or text heavy? Present tense or past? Male or female narrator? Clipped sentences or lengthy literature? Try to match up wherever you can. Don't change your style to match theirs. After all, you need an original voice or you'll never get published. You just want to be close to a given house's history

And with that said, stick to what they've published in the past few years. Publishing, like the digital world, is getting a shorter history. Two years can be out of date.

Submitting to an Editor

Once you have a publisher or two picked out, you'll need to submit to a particular editor. Sending it to Dear Editor is a sure trip to the bottom of the slush pile. The very bottom. Of course, particular editors have particular tastes. Agents know these and follow these, but like researching a publisher, you have to rely on old-fashioned leg work (and by old-fashioned I mean the Internet). Find interviews with them, blogs they write, tweets they send, podcasts they've joined, and most importantly, conferences. Some editors are virtually anonymous on the web, but most do conferences and they come with one important answer:

“So what are you looking for?”

They hear it a hundred times. They have an answer prepared. When you approach them, be prepared, too. Explain why you think your work is right for them. Do your homework!

And good luck.

*Briefly discussed in my post Balzer and Bray on the Brain

Balzer and Bray on the Brain

In Honor of New Releases From Balzer + Bray

I’ve been thinking a lot about Balzer & Bray lately. I like the work they do, at least the picture books and middle grade I know. They have two of my favorite authors in Mo Willems and Bob Shea, and two editors who’ve been nothing but nice to me in Ruta Rimas and Alessandra Balzer (yep, one half of B+B).

So I’m kind of excited about this post. No analysis, no breakdowns, just books I love.

The first up is Bob Shea’s I’m a Shark. Shea is the master of the braggadocios four-year old with a whimsical touch of vulnerability. I’m a Shark is every bit as good as Dinosaur vs. Bedtime. Clipped phrases, a boastful main character, with lots of dialogue. An easy read aloud or an easy reader, whichever works best for your little dinosaur (or shark).

The plot: Shark isn’t afraid of anything. Well, there is that one thing, but… I can’t give away the punchline. Let’s just say adults will find Shea’s ending accurate and comical, and children will see more than a little bit of Shark in themselves.

I saw Alessandra discuss (OK, dissect) this book at the SCBWI Winter Conference in New York. Knew from that moment I was going to have to study it. More on the dilemma this presents in my next post).

Mo Willems has a habit of creating characters that can anchor an entire series: Pigeon, Elephant and Piggie, Cat the Cat, and so on. This times he takes a shortcut and puts his series in just one book: a collection of short stories featuring Amanda and her Alligator. Hooray for Amanda & Her Alligator! centers on an imaginative, impulsive child whose best friend is a stuffed alligator. I think I also encountered this book in NYC and found it adorable. (Yes, grown men can use that word when discussing children’s books.)

Amanda has a wild side in her, reminiscent of Pigeon, but there’s a soft side, too, like Piggie. Hard to put all that in a picture book, but Mo does it again.

Both I’m a Shark and Hooray for Amanda & her Alligator! were released today. The third book I’d like to discuss isn’t available until May 3rd: Eric Luper’s Jeremy Bender and the Cupcake Cadets.

Eric’s second book with Balzer + Bray is also his first middle grade. I’ve taken an interest in middle grade lately since Ruta suggested I give it a shot. So will do. I’ll be picking up Eric’s book at Hudson Children’s Book Festival on May 7th. Can’t wait to see him again (and read about Jeremy Bender!).

In the meantime, here’s the book trailer. Enjoy Eric, times two.

After a Week Back from Pocono SCBWI

I’ve been back from Pocono SCBWI for a week, with little time to blog. More on why in a moment.

The weather in the Poconos was fit for football, even if we were talking baseball. And writing. Lots and lots of writing. Which is good. Pocono is a well-run and impressive workshop for children’s book writers. Located a little less than an hour from where I grew up, ten minutes from a place where I’ve performed, and 20 minutes from where my parents took their honeymoon, Shawnee on Delaware, PA, feels like home to me. That helps. Always good to feel at home.

The 2011 faculty was impressive, with two of my favorite editors in attendance: Dianne Hess (Scholastic) and Ruta Rimas (Balzer + Bray). Agents Jennifer Rofé (Andrea Brown) and John Rudolph (Dystel), plus editors Robert Agis (Sterling ) and Liesa Abrams (Aladdin), joined them. In between speeches and presentations, I had a lengthy conversation with Eastern PA Resident Adviser Francesca Amedolia on writing, conferences, and her writing theories (which are both entertaining and accurate!). I also had a great time talking with writers like Laura Weller, Kevin Sheridan and Wendy Latty, all of whom impressed me with a wide variety of talent (YA, non-fiction, and art). I also ran into fellow Eastern NY SCBWI members Karen Orloff and Ruth Roberts (we get everywhere!).

Pocono also does a great job at diversion, with repeated parties, auctions, and other events to network. More importantly, this year's auction proceeds were split with the Japanese chapter of SCBWI to help with earthquake and tsunami relief efforts.

Pocono SCBWI Highlights (for me):

1. I attended Dianne Hess' presentation on what she's looking for at Scholastic. OK, so she didn't specifically say my book, but that's what I heard. Actually, Dianne did say she'd get to Spaghettisburg and The Bossy Witch (both of which she requested earlier this year) soon. I also found out Dianne's a vegetarian. I share this nonwriting tidbit because I always like meeting fellow vegetarians and promoting the cause.
2. I attended two sessions with Jennifer Rofé, back to back. The one on book marketing was the most helpful for me (I will write up some of what I learned in a future post. No, really. I promise). The presentations had an informal feel to them, and she has great energy. Really dynamic, that way. Her 5 years as a school teacher showed. Her session on Editing With an Agent was a bit less helpful to me, but only because I'm in the middle of doing that now. That said, it was great to get another perspective on it.
3. Sid Fleischman Humor Award Winner Donna Gephart (How to Survive Middle School) gave an interactive workshop on writing quirky and humorous characters. Largely aimed at YA and middle-grade authors, I thought it wouldn't help me much. I mean, I did stand-up for 20 years and can write a joke, and I don't write YA or MG. Yeah, I thought that right up until...
4. I met with Ruta Rimas Saturday night. She paid my writing a great many compliments, but for the moment is passing on Leaping Lemmings (at least until I can get an agent to submit it for me). I won't go into great detail, but at least the story is still on the table (thankfully!). Ruta then wondered if I ever considered middle grade. No, no I haven't Well, not until the drive home. Four hours is a long time to kill in a car, so I began crafting a middle grade story. Title, main character, beginning and ending. Working on the rest now. And one of the big reasons I haven't blogged. Only so much time, and stories take precedence. Particularly if there's an opening for it.

What I like most about Pocono is that it is workshop heavy; a chance for writers to learn, or at least sharpen, their craft. I may go back next year. We'll see. In the meantime, I'm considering their November event in Gettysburg (a town I love, by the way. Hey, I have Spaghettisburg ready to go!).

And I'm ready to go, too. I'll leave you with these positive words from Ruta.

Ruta: “Children's publishing is a small community.”

Me: “I know. And I want to get in.”

Ruta. “You will. You definitely will.”

I hope she's right, whether that be with my first love – picture books – or perhaps a new love, middle grade. There's no timeline, I guess, just a goal line. I'm still inside the one, inching ever closer. I just don't want to fumble...

Highlights of the Empire State Book Festival

The 2nd annual Empire State Book Festival escaped bad weather but not poor attendance. At least it appeared that way; I suppose we'll have to wait for official numbers.

Which is too bad. There were plenty of great authors in attendance, including Ann Martin (of The Baby-Sitters Club), who gave the opening remarks, and Rosanne Cash, who gave the keynote address. In between there was plenty to do, for book buyers, lit lovers, and aspiring authors.

Empire State Book Festival Highlights

My own personal list:

1. The Illustrator's Panel. Artists discussed their approach to picture books in the Picture This presentation. Featuring Julia Gorton, Daniel Kirk and Steven Petruccio (and a host of technical problems), I found this the most informative of all the panels I attended. Julia Gorton is probably the most experimental of the three, and Steven Petruccio's rich, detailed work impressed me greatly. I've long been a fan of Daniel Kirk's Library Mouse books. I found his approach to his work similar to mine, even if his art is far better. But then that's why I attended this panel.
2. Words Come First. A panel featuring two writers (Susanna Hill and Amy Axelrod) and one writer-illustrator (Iza Trapani, who I saw last year), on the idea that story comes first. And while there are some exceptions to this (Mo Willems created the drawing of Pigeon before he ever wrote a word), I generally agree with the premise here. The writer writes and the illustrator gives it added life. Examples of artistic disagreements and wonderful working relationships abounded. Spoke briefly with Susanna Hill afterword, because I like both Punxsutawney Phyllis and Can't Sleep Without Sheep. Looking forward to getting her new book April Fool, Phyllis.
3. Rosanne Cash. Her speech was heartfelt but also full of a seasoned performer's tricks (audience participation, a brief break into song, etc. -- plenty of ways to keep people engaged). Best of all, she didn't use a PowerPoint presentation. Authors always seem to rely on visual gimmickry rather than words to hold their audience. Long been a pet peeve of mine, and I often wonder, should my writing career gets to the point where I'm doing presentations, if I'd rely on such technology. Have audiences come to rely on it, too? Can the power of words alone hold them? Is there a fresh way to do this? Or like Rosanne, would I rely on the tricks of a seasoned performer? Great to watch her work.
4. SCBWI Members. Ran into a few Eastern New York SCBWI members, some presenting, some buying, all supporting each other. Picked up a copy of Liza Frenette's Dead End, and spoke briefly with Coleen Praratore (hopefully you'll soon see her The Wedding Planner's Daughter as a TV movie). I also greatly enjoyed talking with young adult writer Eric Luper and getting his thoughts on my agent situation, the business, etc. I'm forging relations with some of the same people with whom he regularly works. Eric graciously answered my questions, and I guarantee I will be picking up a copy of his newest book, Jeremy Bender and the Cupcake Cadets when it comes out in May. It will be a summer reading project for Johnny K.

While I still believe the Empire State Book Festival is a worthwhile cause, it was not without its problems. Authors only receive one hour to sign books, a move perhaps limited by space, but one that seemed to frustrate some of them. They would have gladly enjoyed staying throughout the day to meet readers and fans, and still take time off to do their presentations. This is the way most book festivals operate, so rather odd that this one does not. Also, some authors are scheduled to sign books after the keynote address. A keynote speech generally means THE END, so walking down the hallway afterward was depressing. The booksellers and vendors had all packed up, making the Egg feel deserted. A long line waited to see Rosanne Cash, but the other authors were largely ignored. Some earlier authors had signings schedule right after their presentations (which makes sense), but others did not. There was no feeling of immediacy, of striking while the iron is hot.

All in all, I like this festival. The talent is amazing, the vendors varied, non-profits are encouraged to attend (had a wonderful time chatting with The Children's Literacy Connection), and it's great for downtown Albany, but a few kinks need to be worked out. Hopefully come season three.

I'll be there.

THE END

Seriously Funny Books for April Fools' Day

Holiday books are generally popular, particularly if they relate to Christmas or Halloween (which have entire seasons to move product), and some books are twisted into holiday sales (Patriotic? Move it to July 4^th! Has a rabbit? Make it Easter).

April Fools’ Day is one of those holidays kids love – not usually for the pranks, but the chance to tell jokes that have them rolling on the floor. Kids love to laugh, yet this holiday gets one day – April 1^st.

Well, here are three books perfect for this undercelebrated holiday – two with the day in mind and one that’s good anytime.

Funny Books for April Fools’ Day

1. Look Out, It’s April Fools’ Day. New Yorker cartoonist and
   Sesame Street
   writer Frank Morell penned this book back in !985. Found it in my local library. Melvin spends a day trying to trick Marvin without any luck. Marvin just won’t be fooled. It isn’t until he says something true – in a classic gag – that they end up sharing a laugh and enjoying the rest of the day.

2. April Fool! Watch Out at School. Diane deGroat’s Gilbert can’t wait to pull off a whole series of pranks at school in this 2010 book. His only problem is everyone else has the same idea. Gilbert can’t get a joke in edgewise, at least until he comes up with a new plan. A plan that keeps a classmate constantly worried that “he’s next.”

3. I Will Surprise My Friend. The second book on this list from a
   Sesame Street
   writer, Mo Willems, isn’t about April Fools’ Day at all, but can be twisted toward that end. Elephant and Piggie decide to surprise each other, a trick that doesn’t go according to plan. Which means, of course, they end up surprising each other in a whole other way. Great fun, as always, from Mo.

Thanks for reading this post. And I know I didn’t keep up my end of the bargain – if I really celebrated April Fools’ Day like a kid, my April Fools’ list wouldn’t have included any April Fools’ books! The old bait and switch. Gets ‘em every time.

Well, maybe next time. Happy April Fools’ Day!

Being Funny in Picture Books

In honor of one of the great all-time kid holidays, April Fools’ Day…

Knock, knock!
Who's there?
Ivan.
Ivan who?
Ivan to tell you a joke.

What’s better than a child sitting on your lap laughing over a joke that’s the funniest thing he’s ever heard? It’s a bonding moment for both of you.

So how did the writer come up with that joke? How did she make it work?

There’s an old saying: “funny is funny.” Ahh, not so much. While some of the rules are the same, there are differences when it comes to writing comedy for kidlit.

Writing Humor for Children

1.      Wacky Is Wonderful, but don’t overdo it. Kids like crazy, but know when to pull back. Make your story relatable. Kids will buy almost any premise from Page 1, but you have to make sure they still buy it at page 30. Kids can accept a prince turned into a frog, but a fly turned into a prince turned into a frog who’s now forced to eat flies may be a bit much. Study P.D. Eastman’s Go, Dog, Go! as a way to build wacky.

      2.      Ignore the Rule of Three – unless it works. Comedy often has the rule of three: the first two are normal and establish the pattern; the third breaks it and gets laughs. With young readers, you can often use the Rule of One. Insert jokes right after the situation has been established, a funny line, a remark, etc. Children accept the situation as normal right from the start. Mo Willems, in his latest, I Broke My Trunk!, uses the Rule of Three when Gerald explains how he balanced a rhino, then a hippo, then a hippo with a piano, on his trunk. This builds in absurdity and a hippo with a piano is funny, but he saves the big laugh for one line at the end from Piggy. You should feel comfortable doing the same.

      3.      Build, Build, Build. Associated with #2 is Start Small and Escalate. Never make the second scene smaller than the first. If you have a child walking down the street on a blistering summer day and he spots a friend riding a Slip ‘n’ Slide with a penguin, the next scene probably shouldn’t be grandma sipping iced tea in front of a fan. Embrace the wacky and build on it.

4.      Create Humor From Characters – A great rule for just about any story. Would your character say or do that? Don't just have your character say something that is funny just to insert a funny line. Even consistently funny characters have a style. Is your character funny by playing it straight (The Pigeon)? Funny by being mischievous (The Cat in the Hat)? Weird, odd, cute, over-the-top?

5.      Remember Your Audience. One parent joke per book is fine. Kids will roll with it and accept it as part of the story (see Nick Bruel’s Bad Kitty for great examples of this), but too many jokes over their head will lose them. If you can write jokes everybody gets, great, but focus on your audience first. Parents may curse you after the 30^th reading, but their children will ask for a 31^st time. And they might just ask for your next book, too.

6.      They’ve Never Heard Old Jokes Before – but your editor has. An old joke may be fine; children don’t know the classics. But your editor will want originality and parents may groan. An old joke now and then may be OK, but why are you trying to be funny if you can’t write jokes? Come up with your own. It will help you sell your manuscript to a publisher and the parents.

7.      Sometimes It’s Just a Sketch. Sometimes a kid’s book is just a sketch. I felt that way with Mo’s I Broke My Trunk. It’s funny, but it strikes me as a sketch, whereas We Are In a Book, Don’t Let the Pigeon Drive the Bus, and others have more depth. The point is, you can write just a sketch. As long as it’s funny, it has a place in children’s literature. Children don’t know it’s just a sketch.

8.      Bodily Functions Are OK for Boys and Girls – but mostly boys. Girls think bodily functions are funny because they’re inappropriate, but editors and parents generally think they’re for boys, and at some point, they will be. Girls will outgrow them sooner. Low-brow can be OK, and some writers like Alan Katz (Take Me Out of the Bathtub and other Silly Dilly books) do it brilliantly and consistently, but if it’s not your forte, don’t force it. Just don’t be afraid of it either.

9.      Use Artwork Whenever Possible. Sometimes artwork sells the scene, sometimes it is the joke. If you’re an illustrator, you can punch up a scene with a look on a character’s face, motion lines and who knows what else. For you writers, don’t tell the illustrator what happens in a scene unless absolutely necessary, but don’t be afraid to list basic art notes if you absolutely have to. But if you have to, ask yourself if words are even needed for that scene. Rely on the illustrator. You’re a team!

Kids, like all readers want to be pulled in. Use humor to fill in around a compelling story. Funny can keep things moving, it can keep readers coming back for more, but humor isn’t the heart of your book, it’s the soul. Less tangible, but able to give it life.

Be aware that your reader will not have your voice, and so often comedy is not what you say, but how you say it. Parents and children may get better with each read (as they learn the words, rhythm, inflections, etc), but as a test run, have someone read your story back to you out loud. Does the comedy work in a cold read? Can they quickly grasp how to tell your jokes?

Oh, and remember, comedy is subjective. Someone will almost think it’s the driest thing they’ve ever ready. But as Jerry Seinfeld noted, he’s convinced every show he’s ever done someone walked away thinking he’s the worst comedian they’ve ever seen. And that’s Seinfeld! Or as comedian Tommy Moore says, “The audience is the variable.” Some of them will love you, some will not. Go back to the ones who do.

(Whew! Writing about comedy is hard work. Next time I’m writing about sleeping.)



Learning to Write From the Ides of March

It’s March 15, the famous Ides of March, the day of Julius Caesar’s death. The day when we recall high school English teachers bemoaning half-hearted attempts at Shakespeare with “Et tu, Brute?” as if we'd stabbed them heart.

Well, turns out Caesar may never have said that, but that’s good writing. Of course, it may not have been Shakespeare’s writing. This does get confusing.

Some historians say that upon being stabbed by Brutus, Caesar called out (in Greek) “Kai su, teknon?” (You too, my child?) or (Latin) “Tu quoque, Brute, fili mi?” Some say he said nothing (as he was being stabbed). I believe he simply cried out in agony.

What I’ve Learned About Writing From The Ides of March:

1.      Writing is about simplicity. “Et tu, Brute?” is far more memorable than “Tu quoquoe, Brute, fili mi?”. Even people who never had a day of Latin class, who routinely butcher e pluribus unum  and ex post facto know Et tu, Brute.

2.      Simple words can still convey complex ideas. Shakespeare again. Does anything say it better than “To be or not to be?” or “Out, out, damn spot!”  How about FDR’s “All we have to fear is fear itself”? The words of philosophers found in the mouths of three year olds.

3.      It doesn’t have to be English if it fits. A good phrase is a good phrase. People repeat “Ich bin ein Berliner” even if it could mean “I am a jellyroll.” OK, it doesn’t, but that’s a long-standing joke. And people sing La Bamba and La Cucaracha without knowing another word in either song. Either they’ve just gotten married in Mexico or like cockroaches.

4.      You don’t have to write it. Shakespeare wasn’t the first to write “Et tu, Brute.” It was in common usage and had already appeared in two other plays prior to his. If you’re more famous, it becomes your line. John F. Kennedy wasn’t the first to say, “Ask not what your country can do for you; ask what you can do for your country.” It was the Roman poet Juvenal, who nobody remembers. You don’t have to be first, you have to be the best. By the way, I don’t like this lesson, I’m just saying. Which, of course, is a saying I can’t take credit for. It’s already in common usage. See how that works? But if you’re Shakespeare, it’s yours, lock, stock, and barrel.

5.      Leave emotion open-ended. I’ve always been a big fan of this. I’ve been criticized for not writing how my characters say a line. Are they upset? Angry? Etc., etc. I prefer to leave it to the reader’s imagination. I think writers who routinely overemphasize a character’s emotions don't trust (respect?) their readers. After all, it turns out when Caesar said “Et tu, Brute" (or “Kai su, tekron”), he may not have been surprised by Brutus’ betrayal but rather cursing him, as in “Et tu, Brute!” Maybe Shakespeare should have given his actors a choice. Imagine the difference in that scene.

So if you’re looking to apply these lessons to children’s books: keep it simple, don’t be afraid to present complex issues (bullying, divorce, disabilities, etc.), foreign words and phrases are OK (especially if you’re trying to teach), common phrases are fine in dialogue, and you don’t need to stress every emotion (of course, in picture books, the illustrations can do that, but this rule holds for young adult, mid-grade, and early chapter books, too).

Your goal (and maybe this is a good writing assignment) is to make a line sleeker, memorable, rhythmic, yours. It’s not likely any of us are Shakespeare (or Juvenal, for that matter, though juvenile maybe), but the tricks work just the same. Make lines simpler and dialogue friendly, whether in chidlren’s books or adult stories.

It worked for writers of their caliber. Why not for us lesser talents?

So think about your favorite lines. Can they be rewritten according to this  formula?

P.S. ( I may have to explore this idea further. By formula, one should know if a line is good. It should hit you. Yet too many writers take twisted, convoluted – dare I say gobbledygook – to be good writing. Shouldn’t be a problem in kidlit, but you’d be surprised.  Sometimes I wonder what the heck I was thinking. And that’s the problem with formulas or as Caesar and Juvenal would have said, formulae…)

5 Picture Books for Presidents' Day

Here are a collection of picture books about presidents, the presidency, and extraordinary Americans they choose to recognize. Some are funny, some are fictional, all are somewhat factual.

1. Duck for President by Doreen Cronin. Duck is ambitious. No farm can hold his dreams. In fact, he's so ambitious, he works his way up through the barnyard until he reaches the White House. And once he's there, he realizes it's too much work and pulls a George Washington -- he heads back to the farm. Of course, unlike Washington, he never finishes a single term. Fans of Duck will love his rolling term as the fowl in charge, while adults get the references to the way politics really works.
2. Otto Runs for President by Rosemary Wells. Otto's the good kid in school who turns the run for president into a three-way race against the popular girl and the school jock. Against all odds he shows that the key to winning is listening to the people (well. dogs) -- not beauty, not money (OK, it's a kid's book -- you have to allow some suspension of disbelief!), not bribery, not bullying, and not dirty campaigns. Otto pulls off an upset and becomes top dog!   
3. John,Paul, George & Ben by Lane Smith. OK, only one of them is president, and that's the honest one -- George. George Washington is joined by John Hancock, Paul Revere, and Ben Franklin, plus a surprise visit by the fifth Beatle, err, Founding Father, Thomas Jefferson (who went on to do quite well as our third president). Lane Smith is as funny as ever with imitation woodcuts that provide plenty of action as George chops down a cherry tree, John displays wonderful penmanship, Paul can't use his indoor voice, and Ben just doesn't know when to SHUT UP!
4. Of Thee I Sing: A Letter to My Daughters by Barack Obama. Most picture books are about presidents; this one is by a president, and while most presidents choose to write books after leaving office, this one is the current occupant.  Barack Obama honors an odd mixture of Americans, including the two presidents most associated with President's Day -- Washington & Abraham Lincoln, but also great Americans from history, sports, and entertainment.
5. So You Want to Be President? by Judith St. George. Sure, most authors can take on one or two presidents, but St. George writes about them all. This entertaining book, highlighted by the Caldecott Award-winning artwork of David Small, presents entertaining facts about all our past presidents. That's no small task, but she manages (somehow) to fit it all into one picture book. I guess William Henry Harrison and Millard Fillmore get short-shrift again.  

Well, we've covered books by and about presidents, but here's a bonus selection, a picture book CHOSEN by a president. When he was running for office in 2000, George W. Bush was asked to list his 10 favorite books. On that list? The Very Hungry Caterpillar by Eric Carle. He said he enjoyed reading it to his daughters. Very sweet. And he learned his colors.

Hope you enjoyed this list of presidential picture books. MUNCH!

HAPPY PRESIDENT'S DAY!

*check out a sample from my The Spaghettisburg Address (in honor of Abraham Lincoln).

Writing for Children vs. Writing for Adults

A polite response to Martin Amis...

Martin Amis writes compelling, complex prose. That doesn’t make his oral arguments convincing. 

 

During a recent interview on the BBC’s Faulks on Fiction, Mr. Amis dismissed writing for children as “anathema to him.” Why? Because in his view, “fiction is freedom and any restraints on that are intolerable.” Fair enough. Of course, by not writing for children, he’s placing restraints on himself. He writes for adults, generally a certain kind of adult, which is its own restraint.

 

Of course, in fairness to Mr. Amis, he did say he’d write for children if he had “a serious brain injury.” Well, I hope it wasn’t too serious, but I think there must have been a small brain injury somewhere along the line.

 

Follow me here…

 

Writing for Adults vs. Writing for Children 

1. Mr. Amis, I doubt any editor has ever said to you, “This is juvenile! Are you writing for seven year olds?” but I have had my editor say, “This is a bit too adult. Could you tone it down?” And do you know why no editor has told you that, Mr. Amis? Because you’re writing with an audience in mind, and that audience is adults. Otherwise your work would be a scattershot, cob-jobbed piece of fiction. It’s not, because you place restraints upon yourself. Your audience may be a reflection of you, or it may be a wide range of adults you wish to reach or offend or transform, but they’re certainly all out of short pants. Now, I know my audience, too, generally boys 3-8, but like Mr. Amis, I like when people outside that narrow demographic read my work. Yes, Mr. Amis, we children’s authors write for a particular audience, just like you, even if you don’t recognize it (and yours doesn’t curl up with a parent to enjoy delightful stories and breathtaking artwork).
2. I am sure, Mr. Amis, that most parents sensibly shield their children from your work, even their teens, but writing Young Adult means getting to have an adult fan base. Sometimes a rabidly adult fan base. Just ask J.K. Rowling, Stephanie Meyer, Rick Riordan and plenty of others. We get to transcend audiences, rather than write for that specific audience you openly crave.
3. Anything you can write, we can write, too. Oh, the language is different, but the subject matter can be just as difficult. You can be serious? So can we. Funny? Yep. Satirical? You betcha. Dramatic? Of course. Our characters run the gamut of emotions, and if you read YA, you'll notice they have plenty of adult thoughts on sex, suicide, revenge, drugs, alcohol, you name it. If you want to dismiss picture books as unworthy, they've covered death, disease, gay marriage, gay adoption, racism, sexism, physical challenges, mental challenges and well, you get the picture. Yes, the stories are aimed at children, but for children to enjoy and discuss with adults.
4. You write for minds that are already shaped; we write for minds that are being shaped. Psychologists say our personalities are hard-wired by the age of four, no later than six, anyway. You're generally writing for people who agree with you; we're writing for those experiencing the world anew. As a case in point, someone who reads one of your books but doesn't like it is unlikely to pick up another one you've written. A child who doesn't like one of our books may love the next one. That next book is new to them, or perhaps they grew into it.
5. To sum up, Mr. Amis, one can easily extrapolate your argument to say that you don't write for a specific audience. That you write for adults, correct? Adults of every shape, size, and stripe, while we foolishly limit ourselves to children. Oh, and their parents. And grandparents. And teachers. And librarians. Of all shapes, sizes, and stripes. Sounds to me, Mr. Amis, like you're writing for a very narrow audience, while we keep a very large audience in mind.

Of course, that's getting a bit far away from your original point. You meant adult fiction provides freedom within the context of the story, and perhaps we are a bit limited in what we can say and how we can say it, but we are less limited in imagination and far less limited in audience. I will take that trade.

I'm sorry this is so long-winded, Mr. Amis, like one of your novels. I write pithy, sparse picture books where every word, every punctuation and pause, has to matter. I feel they do here, too.

I've written for children and adults, without casting aspersions on either. I enjoy both. All I will say is that the audience is different and the stories are different, but then you know that because you restrain yourself by writing for adults. Good luck with that. I'll keep writing for children, with this caveat -- your audience is not anathema to me because I welcome them. You cannot welcome mine.

Great Picture Books Featuring Man's Best Friend

In honor of the Westminster Kennel Club's 135th Dog Show (roughly 945 dog years), here's a list of some of my favorite picture books starring our lovable friends.

1. Best in Show: How could I not pick The Poky Little Puppy, the bestselling children's book of all-time. Sure, it had a headstart on the other contestants, seeing how it was published in 1942, but it remains a favorite among  children today. This adorable pooch repeatedly escape troubles until his siblings see that he gets caught in the end. What child hasn't gotten away with something for a little too long before getting caught with his hand in the cookie jar? A great book from Janette Lowery and the folks at Simon & Schuster.




2. Best of Breed: Clifford the Big Red Dog. I don't know what breed he is. Looks like an Irish Setter that swallowed a Saint Bernard, but he's certainly the best of his breed. Norman Bridwell's dog, star of the printed page and the small screen, is a giant among pups.

3. Biggest Litter: Go, Dog, Go. Dogs in cars. Dogs in trees. Dogs racing everywhere, and in crazy hats. P.D. Eastman found plenty of fun things for his cartooned canines to do in this energetic early reader.

4. Best Trick: Martha Speaks. It's a common trick. Teach your dog to speak. Maybe a deep woof or a high-pitched yap. But in this series, Martha speaks in complete sentences and is willing to explain the big words to you. Susan Meddaugh brings the joy of words and self-expression to little readers who hope they can teach their four-footed pals to "Speak!" like Martha.

5. Best Behaved: City Dog, Country Frog. Okay, so this picture book has more than just a dog, but City Dog learns a lot from Country Frog: friendship, fun, patience, loyalty. Great qualities for man's best friend, in real life or on the page. Intricate watercolors from John Muth really capture the simple words of Mo Willems, who takes a serious turn for a change.

6. Most Playful. How Rocket Learned to Read. Another book featuring interspecies friendship. Rocket is just that -- a ball of energy bursting to play, until an imaginative bird teaches him the joy of reading by creating stories around Rocket's adventures. When the bird flies south for the winter, Rocket learns to read on his own. Tad Hills' playful pup just might give your youngster the confidence to read on his own, too.

No surprise, there are just too many great dog books to name in a simple post -- Nick Bruel's Poor Puppy, Mark Teague's LaRue series, and on, and on. If you have a favorite, please add it below. But first... a bonus pic!

Johnny K, 8 months old & trying to figure out Clifford.

Hope to add my own to this list someday. Thanks for reading!