Action is important in titles.
An editor suggested I change the title of a submitted picture book, The Solitary Witch, by saying, “It sounds too YA.”
I agreed with her; after all, I was concerned that the word “solitary” was too adult. But what was wrong with that? I reasoned. Her follow-up, however, required a response. “Why did you choose it?”
“It’s an actual Wiccan term. A solitary witch is one without a coven.”
“Then we definitely can’t use it. No way.” No way is emphatic. Now, she wasn’t too worried about offending Wiccans so much as Christians who wouldn’t buy the book if they discovered or knew it was a real term. “They like books about witches, but traditional witches. Halloween. Pointy hats. We can’t use a real term.”
So I had to sit down and come up with a new title before submitting the rewrites to her. I reflected on this long and hard. I mean, I like The Solitary Witch. That’s what she is. Solitary. Alone.
A quick review of titles at three bookstores and the library led to the discovery that picture book titles come in three categories:
- Those that tell you everything.
- Those that use the character’s name (often combined with number one)
- Those that are a recurring reference in the story.
Those That Tell You Everything: Don’t Let the Pigeon Drive the Bus. What’s it about? Not letting a pigeon drive a bus. Bad Kitty? What’s it about? A bad kitty. You have a pretty good idea what’s going to happen before you open the hardcover. Naked Mole Rat Gets Dressed, Dirt on My Shirt, If You Give a Mouse a Cookie, and you get the idea.
Those That Use The Main Character’s Name (or Place, etc.) Olivia, Max and Ruby, Cat the Cat, etc., etc. Then there’s Trucktown. Or multiple names like John, Paul, George & Ben. Combine this type with Rule Number One and you get Fancy Nancy (she’s named Nancy , but she likes fancy things), Bad Kitty Takes a Bath, Ruby the Copycat, Duck for President, and so on.
Those That Are a Recurring Reference/Theme in the Story: Croco-daddy, used repeatedly in this rhythmic story, or Where the Wild Things Are. Zen Shorts, with its Zen stories; Goodnight, Moon and Goodnight, Gorilla, and this list, too grows. The theme of the book can be directly referenced (Big Words for Little People) or indirectly (Click, Clack, Moo).
So, The Solitary Witch became The Bossy Witch. It tells the reader a great deal. So what’s it about? A bossy witch. Conflict built right into the title. It also helped me during the rewrites because now I had an overarching personality trait to use. As an author, the new title gave me direction.
The same thing happened with a book I had called Lemming Alone (OK, I likely the concept of loneliness). I like the alliteration, but a former editor at Highlights suggested a title change. It became Lemming Takes a Leap, but I wasn’t crazy about that one. So that became Leaping Lemmings. Guess what? It’s about leaping lemmings, or more specifically, one lemming who refuses to leap off cliffs with his friends. The title now has alliteration, description and action.
See rule Number One. Action is important in titles.
So give your picture book title serious consideration. Your preference may not be the right one. Think of your readers. What will they understand from your title?
Oh, and if The Bossy Witch gets picked up by the editor who made the suggestion, I’ll reveal her name. Credit where credit is due. She deserves it.
Any examples of other titles that fit the above categories? Or better yet, some that don’t?